Performancing Metrics

Affordable Online MBA in Marketing Management

35 Best Affordable Online MBA in Marketing Management

It doesn’t matter whether you’ve already earned a bachelor’s. Perhaps you’re just starting to think about pursuing advanced education. You probably already know that earning an MBA is a smart choice.

35 Best Affordable Online MBA in Marketing Management

With an MBA, you’ll not only gain the skills necessary to succeed in business. You’ll also gain access to the professional networks you need to be a successful industry practitioner, too. 

But if you also have interests that lie in the marketing world, you might feel torn.

Should you pursue a marketing degree or an MBA?

The good news is that more schools are adding online MBAs in marketing to their list of degrees. You no longer have to choose between the two for online education. 

What is marketing?

If you choose to pursue a career in marketing, your work may take a variety of forms. All marketing professionals have one thing in common, though. You will be involved in creating value and communicating that value for a product or service. You will work to create a positive image for your client. 

As a student in a marketing program, you’ll learn how to advertise, promote, and sell various types of services and products. You’ll also gain the business chops necessary to work in a variety of settings.

That includes those in:

  • finance
  • accounting
  • international business
  • information management
  • business law
  • financial management
  • sales management
  • strategic planning
  • cybersecurity management
  • marketing communication
  • human resource management
  • managerial economics
  • business ethics
  • data analytics
  • business research
  • managerial accounting
  • information technology management
  • global management
  • nonprofit management
  • public relations society management
  • sports management
  • healthcare administration
  • organizational leadership 

Most MBA programs prepare you for careers in just about any business related field. But an academic background can open up even more doors. Some common career paths for graduates of this online master include:

  • Marketing manager
  • Marketing analyst
  • Marketing research analysts
  • Research analysts
  • Integrated marketing communications
  • Business managers
  • Healthcare marketing
  • Media marketing managers
  • Social media marketing
  • Global marketing managers
  • Brand management and marketing

There are countless other marketing jobs and options for marketing professionals as well. These jobs are in high demand and offer many benefits to graduate students. These benefits include significant flexibility when it comes to how they structure their careers.

Earning an online degree is a smart alternative to studying on campus. You will be able to follow and complete the same rigorous curriculum that you would complete if you were studying on campus. But you’ll also be able to access the same kinds of job opportunities that you would experience as a campus-based learner, too. 

The flexibility of online programs allow full time students and part time students alike maximum convenience. Take classes in a part time format, and you can earn a degree while continuing to work. Study full time, and you’ll complete the degree’s curriculum quicker so you can get out into the workforce.

A degree online (whether it’s a full time MBA or a part time online master’s) is identical to one earned on campus. Most universities don’t even differentiate between the two when printing your diploma! 

Online degrees offer many of the same experiences as campus-based programs, like a rigorous curriculum and access to internships, cooperative learning experiences, and other career-building opportunities. 

The benefits of earning an online degree are tenfold. You will be able to follow a self-paced schedule. You can enjoy the convenience of studying from home. Plus, an online degree is perfect for someone with other commitments that make it a challenge to get to campus.

Earning an online degree is smart for another reason. It’s often more affordable.

Online degree tuition tends to be much less expensive than an on-campus counterpart. Why are there affordable tuition rates? For one, many of the administrative costs of offering a college degree are reduced or removed.

You won’t have to worry about paying for things like transportation, room, and board. You won’t have to worry about the logistics of traveling to and from campus, either. Plus, many schools charge in state tuition or cost based on semester instead of credit hour. That means you can easily make an online program one of the most affordable options just by taking more classes at once. 

Affordable tuition rates? Check. Flexibility? Check. A degree that is consistently ranked as one of the best for giving business professionals a better understanding of the business world? Check and check.

An MBA in marketing management is one of the best ways to accelerate your progress toward a rewarding career. 

So what are you waiting for? There are many options for online programs in business management and marketing for you to consider. But there’s no time to waste!

Consider these 35 Best Affordable Online MBAs in Marketing Management and start filling out your applications today.

See Also: 10 Best Master’s in Industrial Engineering

Common Application and Admission Questions

You might feel overwhelmed by the prospect of applying to an MBA program. And that’s okay! It’s a daunting task to say the least. Even if you already went through the process of applying to a bachelor’s program, working on grad school applications is a whole new beast entirely. 

Add to that the complexity of applying to an MBA. This is different than a regular master’s degree. It’s easy to see why this process is stressful for so many students! 

Take a deep breath. You’ve got this.  

First, consider the schools you are planning to apply to. It always pays to stop by the school for a visit. Take time to talk tot he admissions office to see what kinds of admission requirements they have for their undergraduate and graduate programs. Chat with faculty, staff, and local students.

This is the best way of determining whether a program is right for you. That’s important even for working professionals who plan to study online. It will also let you get a feel for the school’s admissions requirements. 

Admission requirements will vary depending on where you choose to apply. In general, you’ll need a bachelor’s degree.

This bachelor’s degree doesn’t always have to be in a field like marketing or business. However, qualified applicants will have some related work experience in a relevant field. You will also be expected to demonstrate academic excellence in business-related topics.

Even some experience in a related field, like accounting or economics, is a good idea. You may be asked to provide approximately two years of related work experience or more. You’ll need to back this up with other requirements, like professional references and a personal goals essay. 

If you didn’t earn a bachelor’s in a field related to business, don’t panic. Most schools will still welcome your application. Certain non-business majors, like English and communications, are relevant. Even if you only have one year of experience, it can help. 

Most schools also require a minimum GPA for the bachelor’s degree. Again, this varies. Try to have a 3.0 on a 4.0 undergraduate GPA scale. You may have to submit GRE or GMAT scores (usually, a score of 600 or higher is a requirement for the GMAT). The GMAT requirement isn’t listed for all schools. Some have a GRE required while others waive testing altogether in favor of other requirements, like the personal statement essay. 

But it’s not all about the numbers or the bachelor’s degree. Many universities also like to see that you have some work experience. Again, that’s about one year to three years for most working professionals. You will likely need to submit documentation to prove this. In addition to GMAT or GRE scores, submit a:

  • resume
  • letters of recommendation
  • personal statement

While you’re enrolled, you’ll take classes that build on the knowledge you acquired during your bachelor’s degree.

At the same time, your courses will help develop your understanding of advanced concepts. Some topics you might cover include:

  • public relations
  • management
  • advertising
  • data science and quantitative analysis
  • key marketing principles
  • understanding consumer behavior
  • new product development
  • accounting
  • finance
  • business marketing
  • international marketing
  • marketing research
  • project management
  • marketing communication
  • strategic planning
  • market analysis
  • business law
  • consumer science

Many programs offer unique concentrations in digital marketing and social media. Others will allow you to participate in internships to provide you with real-world learning opportunities. 

Most MBA degrees will take you one year to two years to earn.  Some are in between at around 18 months. That’s when you study on a full-time basis.

However, you may be able to pursue an accelerated degree that can save you both time and money. Or you might choose to spread out your studies over the course of several years. That way, you can manage your other life commitments. All while you are earning your MBA in marketing!

What Are the Best Marketing MBA Degrees?

We know that you have educational goals that you’re itching to pursue. But you may not know where to start. The editors of Master’s Programs Guide utilize a unique ranking methodology. It is based on the following five aspects:

25% Overall Degree Affordability: Average cost of undergraduate and graduate tuition per school

25% Graduation Rate: Number of students who start at the university and actually finish there

20% Earnings Potential: Average mid-career salary of school alumni

20% Selectivity: The number of students who apply versus the number who actually get accepted

10% Online Graduate Offerings: The number of programs offered online in each department

At Master’s Programs Guide, we strive to do our best to guide you and your family toward a fruitful academic career. The pursuit of knowledge is a noble one. We want to help prospective students reach their goals.

Best Affordable Online MBA in Marketing Management

#1. Liberty University

MBA in Marketing


This is a private evangelical Christian university to pay attention to! Liberty University is located in Lynchburg, VA. It is ideal for distance learners. It has one of the best online marketing MBA program options you will find.

Its campus is a suburban haven that consists of more than 7,000 acres. Yet this school is known for providing much more than just what its physical campus has to offer.

This school has 17 colleges. That includes a school of law and one of osteopathic medicine. Liberty University enrolls more than 15,000 students on campus.

However, what’s really impressive is that the school enrolls a whopping 94,000 learners on its online campus alone. Almost all of its on-campus programs are also offered online. This makes it one of the most accessible degrees for distance learners to pursue. That’s even truer if you’re looking for an online MBA in marketing!

In fact, more than 550 total programs are available. In addition to theMBA in marketing, there are 366 on campus and 289 online.

The School of Business alone has 67 master’s degrees to choose from. This school enrolls more students than any other university in the United States. Liberty University is ranked as the best online college in America by Niche

The MBA in marketing at Liberty University consists of 45 credit hours of study. The MBA in marketing takes most learners just two years to complete. All classes for the MBA are offered 100% online. Each takes just 8 weeks to complete.

The program is accredited by the Accreditation Council for Business Schools and Programs. This is a testament to its quality and affordability. If you’re a transfer student, you don’t have to worry. You can transfer in up to half of the degree total. For busy online MBA students, this is a huge benefit. It can make earning a degree easier than ever.

The curriculum of this online MBA in marketing degree is structured to support innovators, entrepreneurs, and creative thinkers. The school is an industry leader among other online MBA marketing programs. It combines ethical coursework with practical, hands-on work.

You’ll be able to study modern issues in today’s marketing culture. At the same time, you will gain an in-depth understanding of topics like:

  • market research
  • consumer behavior
  • promotions
  • advertising

You’ll also gain the skills you need to flourish in a general business environment. Courses are taught by actual practitioners. They are business professionals with real-world experience. Your studies will culminate with a capstone course. This will allow you to demonstrate your business skills in a hands-on project. You will be able to collaborate with other distance learners. 

Curious about the classes you’ll take? The list of classes varies between learners. In general, you can expect to take classes such as:

  • Supply Chain Management
  • Consumer Behavior
  • Marketing Promotions
  • Marketing Research

This online MBA in marketing has multiple start dates each year. It is one of the most convenient options you might consider as a distance learner or busy working professional. 

Liberty makes it possible for distance learners to complete their degrees in a convenient, affordable fashion. Tuition has not increased in six years. That is despite the fact that other universities have increased their rates. This school is ranked within the top 1% of more than 2,100 online universities. It offers affordability, accessibility, and academic prestige. 

#2. University of North Texas

Online MBA in Marketing


You will find another one of the best and most affordable online MBA options at the University of North Texas. This school for graduate and professional studies is a public research university in Denton, TX.

There are many online MBA programs to choose from. The University of North Texas also has campuses in Frisco as well as online. This school is known for its broad offerings in a variety of disciplines. It was founded as a private teachers’ college in 1890. But it became a state university just over a decade later and began to rapidly expand its programmatic offerings.

Today, UNT comprises 14 colleges and schools. That’s along with an early admissions math and science academy. The G. Brint Ryan College of Business is home to five academic departments. That includes Marketing, Logistics, and Operations Management. It has seven undergraduate programs. There are fourteen MBA and master’s degrees. These graduate degrees are ranked as some of the best online MBA programs in the country by U.S. News & World Report

The MBA in marketing at the University of North Texas is just one of many online program options. In fact, there are more than 80 online program options available. About 1,200 online courses are offered each term. You don’t have to commit to studying 100% online, either. Many of these programs include flexible learning options at the Frisco and Denton campuses. 

In addition to the MBA in marketing, the University of North Texas offers related programs. These include the MBA in marketing analytics and the MBA in organizational behavior and human resource management.

The marketing MBA consists of 12 classes for a total of 36 credit hours. There are multiple start dates each year. This program, offered by the G. Brint Ryan College of Business, is convenient.

The degree offers the breadth of a traditional MBA. That’s along with the depth of a marketing program. The curriculum will give you a conceptual business foundation along with the managerial skills you need to be successful. Both full- and part-time degrees are offered in this accelerated program.

Courses are short. Most last just five to eight weeks. You can take classes in the fall, spring, and summer semesters. There are other optional concentrations for this MBA in marketing, too. That includes those in:

  • supply chain management
  • supply chain analytics
  • strategic management

You’ll acquire marketable skills in how to handle complex business situations. You’ll also learn how to become a valuable team player.

Core courses include:

  • Accounting for Management
  • Marketing Management
  • Seminar in Ethics and Social Responsibility
  • Retailing and Marketing Channels

You’ll become prepared for a wide variety of top managerial positions. Graduates go on to work as:

  • advertising executives
  • account managers
  • public relations representatives

As a Texas resident, you’ll pay just $23,900 in tuition and fees. You can’t beat that kind of value.

You will need to have a minimum GPA of 3.0 on your undergraduate coursework. A background in business, marketing, statistics, computer information systems, or finance is not required. It is, however, encouraged. 

#3. University of Alabama Birmingham

Online MBA in Marketing


The University of Alabama is a regionally accredited school. It is known for its many online MBA degrees. It’s also home to some of the best affordable MBA degree programs.

There are programs of study in 13 different divisions.  The University of Alabama Birmingham offers a variety of unique degrees in rare topics. These include metallurgical engineering, anthropology, and Romance languages.

The business programs here are remarkable as well. The online MBA in marketing is offered by the Collat School of Business. The online MBA in marketing at the University of Alabama Birmingham has multiple concentrations. That includes those in:

  • finance
  • management information systems
  • health services
  • marketing

There is also a general track for students who aren’t sure what kind of path they wish to pursue. 

Regardless of the pathway you choose, you’ll find that this online MBA in marketing program will help you build your expertise. You will expand your economic and financial knowledge along with your skills in behavioral management and emotional intelligence. You can use the online MBA in marketing degree to prepare you for work in a variety of diverse fields.

The Collat School of Business is accredited by the Association to Advance Collegiate Schools of Business. UAB is ranked by the Princeton Review as one of the Top 10 Universities in the United States for Diversity.

Graduate from this online MBA in marketing program, and you’ll be well-equipped with the skills you need for a vast array of careers. Graduates of the online MBA in marketing program have gone on to work as:

  • logistics directors
  • chief information officers
  • marketing officers

With this online MBA in marketing program, you’ll build and hone your skills in things like:

  • core business principles
  • web analytics
  • operations and supply chain management
  • organizational management
  • real estate decision analysis

You’ll build a strong professional network of accomplished peers and faculty. Finding a job upon graduation is as seamless as can be. 

You will take 36 to 39 credit hours as you complete your courses. Required course titles include:

  • Economics for Managers
  • Marketing Strategies
  • Strategic Cost Analysis and Decision Making.

You will also complete a capstone. This will allow you to bring together everything you have learned into one comprehensive final project. 

If you’re already working, this program is perfect for you. You’ll be able to choose from multiple concentrations. Available concentrations for this online MBA in marketing align with growing sectors of the economy.

You will also be able to focus on a variety of business concepts such as:

  • analytics
  • leadership
  • management techniques
  • business insights.

You’ll be able to draw from your coursework. You can apply the concepts you’ve learned in your online MBA in marketing to your job right away.

You can complete your courses for the online MBA 100% online in as little as two years. Relevant experience is not required for this online MBA in marketing. But students who do have experience in business or marketing may be eligible for a GMAT test waiver. This can help streamline and expedite the application process. 

#4. Southern New Hampshire University

Online MBA in Marketing

Southern New Hampshire University

Southern New Hampshire University is home to some of the best online degree programs you will find. In addition to a top general MBA, it also has an affordable MBA. The online MBA in marketing is the perfect graduate degree for graduate students interested in a degree in marketing.

This school is a private, nonprofit university located between Hooksett and Manchester, NH. It is one of the fastest-growing universities in the United States with new online programs added every day. Here, you’re sure to find an online degree that makes distance learning easy. And one that helps MBA students meet their career goals of all kind!

The MBA in marketing at Southern New Hampshire University will teach you how to maximize the market potential of businesses and brands. In this online MBA in marketing, you’ll go beyond learning how to sell a product. You will develop the skills necessary to build relationships between consumers and businesses. 

You can complete this degree in just one year. With this online MBA in marketing, you will earn valuable, career-relevant credentials. The online MBA in marketing degree is accredited by ACBSP. It is affordable, with tuition coming in at just under $19,000. That’s not per semester, but for the entire program! 

You will graduate not just with an online MBA in marketing credential. You will also have the skills and credentials you need to enhance your resume along the way. You’ll learn how to interpret and analyze data for strategic decision making. You will gain the skills necessary to create and implement plans that are sensitive to cultural, legal, ethical, and sustainability needs. 

You’ll take core classes such as:

  • Optimizing Brands
  • Promotion Management
  • Brand Management
  • Consumer Behavior and Marketing

You’ll gain real-world experience through the business core. You will take three concentration courses that each explore a different area of marketing. In total, you will take seven core classes and three concentration classes. The curriculum of this online MBA in marketing will allow you to graduate in just a year should you choose to attend full-time. 

Core business concepts are interwoven throughout the curriculum of the online MBA. You can build a toolkit of skills in a more relevant way.

Online MBA courses are flexible with no set meeting times. All materials are delivered online. You can access course resources whenever it’s most convenient for you. You’ll be able to transfer credits from previous institutions if you already started your online MBA in marketing elsewhere. You won’t have to worry about finding a job after you graduate, either.

In fact, since the school produced its first MBA class in 1974, it has welcomed more than 20,000 MBA graduates to the alumni network. You’ll be able to tap into an extensive business networking group. As a graduate of this online MBA in marketing program, you will enjoy college mentorship opportunities as you learn. 

Your instructors are a wealth of knowledge, too. They offer real-world experience that that will help you navigate the challenging business world. You can even pursue internship opportunities as part of this program!

Southern New Hampshire University has racked up hundreds of accolades over the years. It is recognized for its innovative, affordable, and rigorous programs. In fact, it’s been ranked as one of the most innovative universities by U.S. News & World Report since 2015. It was hailed in 2017 as a digital learning innovator by the Online Learning Consortium.

Ready to apply? SNHU charges no application fee for this online MBA in marketing. It requires very few materials in order to complete your application. In addition to an online application form, you will also need to submit your undergraduate transcripts. No GRE or GMAT is required for the online MBA. All admissions decisions are made on a rolling basis. 

#5. University of Nebraska at Kearney

Marketing MBA Concentration (Online MBA in Marketing)


The marketing degree program at the University of Nebraska isn’t just one of the best online MBA programs to choose from. It’s one of the best marketing degree graduate programs, period.

This state university was first known as the Nebraska State Normal School at Kearney. Now, the school is a member of the University of Nebraska System and was founded in 1905. It was first a school for teachers. The university became Kearney State College in 1963, when it began the process of adding programs in other popular areas. 

Today, the school offers a variety of campus-based undergraduate and graduate degree programs. In addition to the well-known online MBA in marketing, it has dozens of other high-quality offerings online. There are even blended programs available. The school is ranked as the best Public Regional University in the Midwest by U.S. News & World Report. It’s also received nods from the publication for its online college, too.

Enroll at the University of Nebraska at Kearney. You’ll become “Loper,” a title that alumni and current students bear with pride. You’ll have access to a variety of resources and support services as part of this online MBA in marketing. These include nonremedial tutoring, career placement services, and more. 

Class sizes in the online MBA in marketing are small and close-knit. There is an average student-to-faculty ratio of just 13:1. The vast majority of classes in the online MBA in marketing contain fewer than 20 students. This will allow you to foster close connections with your instructors and fellow classmates. There’s no better way to build your professional network than by interacting with a diverse group of peers!

The online marketing MBA at the University of Nebraska at Kearney is designed to provide learners with the decision-making, critical thinking, and leadership skills they need. In this online MBA in marketing, you will gain the skills needed to manage an organization. The online MBA in marketing is a blended program that is convenient. It offers all the flexibility of online learning. Plus there are the benefits of in-person interaction with faculty and peers.

The online MBA in marketing consists of 33 credit hours of study. There are 18 hours of core classes and 15 hours of electives. In addition to the popular online MBA in marketing, students can choose between emphasis areas in human resources and accounting. Or you can pursue a generalist pathway. If desired, the marketing MBA can be completed entirely online.

This online MBA in marketing has a curriculum accredited by the AACSB International. It is one of the best in the country. It will prepare you for a variety of in-demand careers. Graduates of this online MBA in marketing have gone on to jobs as:

  • a nonprofit organization director
  • a management consultant
  • an entrepreneur

You will take a number of industry-relevant courses. These include:

  • Principles of Accounting
  • Financial Administration
  • International Marketing
  • Consumer Behavior

You will also complete a final capstone project. This will bring together everything you have learned so far. 

This degree isn’t just flexible. It’s also affordable. Scholarship and other financial aid opportunities are available, too. 

To apply to this degree, you will need to have a bachelor’s degree from an AACSB-accredited program. You’ll need a GPA of 3.50 or higher on a 4.0 scale. If you have three or more years of relevant work experience, you can apply with just a 3.0 GPA. In most cases, a GMAT of 480 or the equivalent GRE scores are also required. 

#6. St. Bonaventure University

Online MBA in Marketing

St. Bonaventure University is home to another one of the best online marketing MBA programs. This leader among regional universities is known for its marketing online courses. That’s as well as its general business graduate programs.

This school is located in sleepy Allegany, NY. With only 2,381 students total (including both undergraduate and graduate populations), it’s a small school. It was established by the Franciscan Brothers in 1858. 

The physical campus sits on 500 acres near Olean, NY. Most campus buildings are designed with red brick and Italianate roofs. It’s a gorgeous campus that’s close to the Allegheny Mountain range. But you don’t have to study on-campus in order to benefit from the exceptional quality of education here. The marketing courses here are some of the best, but it’s not only the business school to pay attention to. 

Today, this private university offers more than 50 academic programs, many of which are also available to distance learners who would prefer to study online. These include combined degree health care programs and award-winning journalism degrees. The business programs here are second-to-none, too.

Ready to accelerate your career and learn how to navigate the ever-changing global business environment? You may want to consider earning an accredited online MBA from St. Bonaventure University. This online MBA program will teach you how to conduct market research and apply it to strategic decision-making processes. It will also help you learn how to lead with ethics and influenza as you explore the role of management in any setting.

The School of Business at St. Bonaventure University is just one of 5% of business schools worldwide to be accredited by the Association to Advance Collegiate Schools of Business. The marketing concentration will prepare you to explore diverse roles such as:

  • director of marketing
  • market research manager
  • public information officer

The online MBA includes courses like:

  • Quantitative Foundations of Management
  • Marketing Research
  • International Marketing
  • Consumer Behavior

This online MBA degree can be tailored to fit your unique career goals, work experience, and educational background.

Every step of the way, you’ll receive 1:1 attention from faculty members who are laser-focused on you as an individual. You can contact faculty in the online MBA at any time. This can be done by video, telephone, or email as you move through your courses.

You’ll be able to develop your skills through:

  • scenario-based projects
  • videos
  • readings

You’ll have access to plenty of professional development opportunities from the career center, too. 

In addition to the concentration in marketing, this program features other unique concentrations. These are perfect for students from a variety of undergraduate backgrounds. If you aren’t sold on marketing as your concentration of choice, you may want to consider pathways in:

  • accounting
  • finance
  • business analytics

You can also choose to follow a general MBA plan of study. No matter what you choose, you’ll find that the curriculum of this online MBA in marketing helps you build your skills. You will cultivate a more interdisciplinary knowledge of business.

St. Bonaventure is ranked as one of the top Regional Universities by the U.S. News & World Report. This is a testament to its affordability, accessibility, and superior academic quality. It’s also ranked as the second-best value in education in New York State by the U.S. News & World Report. The rankings speak for themselves! 

#7. West Texas A & M University

Online MBA in Marketing

Texas A&M University

Another one of the best regional universities to consider on your search for the best online MBA programs in marketing degree options is Texas A&M University.

This school isin Canyon, TX. West Texas A&M University is a public university that is part of the Texas A&M University System. It was first established as the West Texas State Normal School. It was one of the first state-funded teacher’s colleges in the state.

Today, however, the school has much more to offer than just teacher education programs (though these are still going strong on-campus and online, too). Let’s take a look.

One of the best online MBA programs for veterans. One of the best online MBA programs overall. One of the best online MBA in marketing programs.

Based on these rankings, U.S. News & World Report knows it. And so does The Princeton Review. This is a publication that ranked West Texas A&M University’s online MBA programs within the top 25 in the country. 

You don’t have to take our word for it when it comes to this online MBA in marketing. The praise speaks for itself. The  marketing program here is one of the best in the country. The online MBA here offers a multitude of options for students who want to pursue a professional education from a top notch business school.

It offers five different specializations and is available 100% online as an asynchronous online MBA in marketing program. You can also choose to complete some courses on-campus. That’s perfect if you don’t want to complete your degree entirely online.

The online MBA is designed for full-time employed professionals. It allows for up to six years for completion. You can enjoy the perfect work-life balance. Most students find that they are able to complete their studies in just two years of work. You can take your classes throughout five semesters each year. That’s fall, winter, spring, and two summer terms. 

28-30 hours of core courses are required to complete the MBA core. Requirements include classes in:

  • computer application and technology
  • quantitative analysis
  • accounting
  • corporate finance
  • economic theory
  • management
  • business integration
  • marketing
  • international business

You’ll also be required to complete a capstone course that will bring together everything you have learned into a final portfolio.

In addition to the marketing specialization, you can pursue a concentration in management, healthcare management, or computer information systems. West Texas A&M also offers an accounting concentration through the MPA program. There are economics and finance concentrations through the MFE programs. 

‘Sample classes for the marketing concentration include Marketing in the Age of Social Networks and Seminar in Evolutionary Marketing.

After completing the MBA core for this online MBA, you’ll also need to complete 37-46 hours of marketing courses for your specialization. In general, this is around nine hours of study. You will need to have a four-year bachelor’s degree from a regionally accredited university. You’ll be able to create your own personalized plan of study once you enroll.

West Texas A&M University offers one of the best programs, hands-down, for business students seeking a more research-focused education. You’ll have access to some of the best marketing and business minds in the industry. That’s along with all kinds of research facilities and centers for innovation. The school regularly teams up with other institutions to conduct innovative work, such as:

  • the Alternative Energy Institute
  • the Cooperative Research, Education, and Extension Team

#8. University of South Dakota

Master of Business Administration – Marketing specialization (Online MBA in Marketing)


You’ll find another one of the best online marketing MBA programs at the University of South Dakota.

This school was created by the Dakota Territory legislature in 1862, the University of South Dakota is a public research university that was created decades before the state even existed! It’s the flagship university for the state of South Dakota and, as you might imagine, the oldest public university in the state, too. 

It’s located in Vermillion, SD, just 63 miles from Sioux Falls and just north of the Missouri River. Home to the state’s only law and medical schools, the campus offers a variety of other unique features to learners, too. For example, it’s home to the National Music Museum and has graduated more than a dozen Truman Scholars.

If you’re interested in earning a business degree but don’t want to leave your current place of employment, the University of South Dakota has something for you, too. 

With the marketing specialization at the University of South Dakota, you’ll learn the skills you need to be successful in a variety of marketing areas. You’ll gain in-depth skills in things like:

  • branding
  • new product development
  • consumer behavior

Your core MBA courses will prepare you for leadership in any business role. The marketing specialization in the online MBA will help you cultivate the skills necessary for a more focused career path. 

You’ll complete 36 to 54 credit hours of study for this pathway. The degree is offered by the Beacom School of Business. It was established in 1927. The school has been accredited by AACSB International since 1949. The business school prepares leaders for industry, business, and government. It encourages those who have an interest in teaching as well as those who wish to enter right into the workforce. 

Marketing isn’t the only specialization offered, either. You can also pursue pathways in:

  • business analytics
  • finance
  • health services administration
  • operations and supply chain management

The school is top ranked by publications like Forbes, Washington Monthly, U.S. News & World Report, and The Wall Street Journal.

With the marketing specialization, you’ll take core classes in subjects like:

  • Managerial Marketing
  • Strategic Management
  • Leadership Development
  • Supply Chain Management

There’s a fast-track option available if you don’t yet have a bachelor’s, either. The fast-track option will allow you to complete both a Bachelor and a Master of Business Administration. It takes just five years to complete the two degrees at the same time.

Your opportunities to learn will extend far beyond the classroom (online and on-campus) here, too. The University of South Dakota has more than 170 student organizations. That includes fraternities, concert-hosting organizations, clubs, professional development activities, and more.

There are even opportunities for students to join different media outlets! You will find plenty of opportunities to build your professional network, gain experience, and have a little fun. Yes, even when studying online.

To apply to this program, you’ll need to have an undergraduate degree from an accredited university. Official transcripts are required. You’ll also need letters of recommendation and a statement of purpose. 

#9. Montclair State University

Online MBA in Digital Marketing

Montclair State University

Still looking for the best and most affordable online MBA in marketing? Look no further than Montclair State University.

This is a public research university located in Montclair, NJ.

Montclair State University is the second-largest university in the state. In addition to the online MBA in marketing, there are more than 300 majors for you to choose from. These programs are supported by faculty who work hard to make sure students are granted plenty of opportunities for hands-on work experience. This comes in the form of internships, cooperative education, and research.

The online MBA at Montclair State University is offered by the Feliciano School of Business. 

The online MBA offers concentrations in:

  • business analytics
  • human resources management
  • project management
  • marketing
  • digital marketing

The marketing concentration is one of the most popular specializations here. But the digital marketing concentration is a new offering. This unique online MBA in marketing degree prepares learners for in-demand careers in the ever-expanding digital marketing industry. 

Through this online MBA in marketing program, you’ll be able to combine your passion for creativity with your business acumen. This will help you succeed in the fast-paced digital advertising world. The online MBA in marketing degree is accredited by AACSB International. This is a recognition shared by fewer than 5% of business schools worldwide. Digital marketing is an in-demand discipline. The demand is expected to rise by 38% in the next year alone.

If your grades weren’t quite up to snuff prior to beginning your coursework in this program, don’t worry. If you did not earn a B- or higher in accounting, finance, or statistics, you can complete online foundation modules in these topics to get you caught up to where you need to be. 

Otherwise, you’ll begin by taking MBA fixed core courses like:

  • Managerial Economics
  • Corporate Financial Decision Making
  • Achieving Competitive Advantage
  • Business Growth Strategy.
  • Then, you will move on to concentration courses like:
  • Omni-Channel Retailing
  • Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment)
  • Digital Customer Experience Management

A total of 36 to 39 credit hours are required for degree completion. 

Before you graduate, you’ll complete a practicum in e-commerce as well. This practicum will provide you with the practical understanding of how the Internet influences the way business is conducted. You’ll address a major digital marketing issue, like online market research. Then you will work to build an effective web presence that works around and solves that issue.

This online MBA in marketing degree is also available as a 12-month, 17-month, and mentorship-accelerated program. If you aren’t sold on the idea of studying online, that’s okay! Montclair State also offers on-campus hybrid Saturday, weeknight, and dual degree MBA programs too. The options for advancing your career are endless. 

You can even expand your career opportunities by pursuing a variety of certificate programs. Montclair offers certificate programs in things like:

  • human resources management
  • professional accounting
  • project management
  • digital marketing
  • business analytics
  • forensic accounting

The degree is one of the most affordable among AACSB-accredited business schools, particularly in the state of New Jersey. There are six start dates each year. The degree is well-suited for busy working professionals seeking more flexible and convenient offerings. 

#10. Saint Leo University

Marketing MBA Concentration (Online MBA in Marketing)

Saint Leo University

Last but not least on our list of the best online MBA in marketing degrees is Saint Leo University.

Saint Leo University is a Roman Catholic university in St. Leo, FL. It opened in 1889. The private school is affiliated with the Holy Name Monastery and the Saint Leo Abbey. It was the first Roman Catholic college in the state. The school is now one of the five largest Catholic Colleges in the country. It’s also home to one of the best online MBA in marketing degrees. 

It was one of the first schools in the nation to offer distance learning opportunities. These efforts began long before the Internet. The school educated military members in 1973 during the Vietnam War. Today, the school offers more than 40 majors for students to choose from. These degrees are at the associate, baccalaureate, master’s, doctoral, and certificate level.

Saint Leo University’s College of Business offers a dynamic online marketing MBA that is perfect for students who are working full-time. It’s also a great online MBA in marketing for those who wish to pursue careers in marketing-related fields like:

  • promotions
  • sales
  • marketing research
  • e-marketing
  • brand management

You’ll gain a broad foundational knowledge in the analytical technologies and tools you need to solve complex management problems. In this online MBA in marketing, you’ll also emphasize core leadership skills.

The online MBA is accredited by the Accreditation Council for Business Schools and Programs. It includes core classes that address topics like:

  • the business implications of the new economy
  • teamwork
  • oral and written business communication

You’ll take just two courses during every eight-week term for this online MBA in marketing. You can complete the 36 credits needed for graduation in just a year. Or you can extend your studies for up to five years. You aren’t limited to just the marketing concentration, either. With this online MBA in marketing, you can pursue two separate concentrations. You can start your courses during any one of the six terms each year.

You will take core classes like:

  • Brand Management
  • Marketing Research
  • E-Marketing
  • Strategic Management

A total of 33 to 36 credit hours are required. The online MBA in marketing has an optional internship toward the end of your degree. The internship is often done as a paid experience. This will allow you to practice master’s-level business skills in a real-world setting. 

This degree is high-quality, but it’s also affordable. Saint Leo offers an impressive MBA Online Academic Achievement Scholarship to online MBA in marketing students. This can provide a savings of up to $6,000 over the course of your program. 

This school is top-ranked by a variety of publications. That includes U.S. News & World Report. It’s considered one of the Best Regional Universities in the South. It’s also a Best Value University. Military Times has also ranked Saint Leo as one of the Best for Vets: Colleges.

To apply, you will need to submit an online application. Provide official transcripts showing a GPA of a 3.0 or higher. If your GPA is lower than a 3.0, you can use a minimum GMAT score of 500 to fulfill the rest of your eligibility requirements.

You’ll also need to submit:

  • a resume with two or more years of professional work experience
  • two professional recommendations
  • a statement of professional goals


#11. University of Saint Mary

Location: Leavenworth, KS

Degree: MBA in Marketing and Advertising

Net Price: $11,340


#12. Lamar University

Location: Beaumont, TX

Degree: MBA in Marketing

Net Price: $8,174


#13. Villanova University

Location: Villanova, PA

Degree: MBA in Marketing Specialization

Net Price: $19,005


#14. Messiah College

Location: Mechanicsburg, PA

Degree: MBA in Digital Marketing

Net Price: $12,060


#15. Southeastern Oklahoma State University

Location: Durant, OK

Degree: MBA with a Concentration in Marketing

Net Price: $5,022


#16. Maryville University of Saint Louis

Location: St. Louis, MO

Degree: Master of Business Administration in Marketing

Net Price: $15,646


#17. University of Massachusetts

Location: Amherst, MA

Degree: MBA in Marketing

Net Price: $15,782


#18. Wichita State University

Location: Wichita, KS

Degree: MBA in Marketing

Net Price: $6,904


#19. Florida Atlantic University

Location: Boca Raton, FL

Degree: MBA Marketing Concentration

Net Price: $6,657


#20. Northwest Missouri State University

Location: Maryville, MO

Degree: MBA in Marketing Online

Net Price: $6,618


#21. Nova Southeastern University

Location: Fort Lauderdale, FL 

Degree: M.B.A. With A Major In Marketing

Net Price: $20,620


#22. University of Kansas

Location: Lawrence,  KS

Degree: MBA in Marketing

Net Price:  $11,027


#23. Tennessee Tech University

Location: Cookeville, TN  

Degree: Master of Business Administration (MBA) in Marketing

Net Price: $11,283


#24. Brenau University

Location: Gainesville, GA

Degree: MBA with concentrations in management

Net Price: $12,910


#25. University of Texas at Tyler

Location: Tyler, TX

Degree: MBA with a Concentration in Marketing

Net Price: $7,126


#26. Colorado State University

Location: Fort Collins, CO

Degree: MBA in Marketing Data Analytics

Net Price: $6,970


#27. University of Colorado

Location: Denver, CO

Degree: Master of Business Administration (MBA) in Marketing

Net Price: $13,246


#28. New England College

Location: Henniker, NH

Degree: MBA in Digital Marketing

Net Price: $18,570


#29. Tiffin University

Location: Tiffin, OH

Degree: Master of Business Administration in Marketing

Net Price: $13,000


#30. Walsh University

Location: North Canton, OH

Degree: MBA in Marketing

Net Price: $12,610


#31. University of Redlands

Location: Redlands, CA

Degree: MBA in Marketing

Net Price: $21,552


#32. Dominican University

Location: River Forest, IL

Degree: Master of Business Administration (MBA) in Marketing

Net Price: $20,660


#33. Webster University

Location: Webster Groves, MO

Degree: Master of Business Administration (MBA) in Marketing

Net Price: $13,500


#34. Dallas Baptist University

Location: Dallas, TX

Degree: MBA with a Concentration in Marketing

Net Price: $18,262


#35. Notre Dame de Namur University

Location: Belmont, CA

Degree: MBA with a Concentration in Marketing

Net Price: $16,696



Michael Templeton
Managing Editor

Kacey Reynolds Schedler
Contributing Editor